Once you have created a list, you will want to send out an email. After logging in to Mailchimp , the first step is to Create a Campaign. When the dropdown appears, select your Campaign. (Every email counts as one campaign).
You will then need to select which list (email database) you’d like to send your email to. Once you’ve chosen your list, select Next Step.
On this screen you will fill in the details for your email, including the sender name and email address, email subject line, etc.
With regards to “specify *|MERGETAGS|*”, you can leave this field alone for now. From this page you can also set up automatic social posting, if you have connected your Facebook account or Twitter profile with Mailchimp.
CHOOSING A DESIGN/TEMPLATE
The next step is where you will design the look of your email.
- The Drag and Drop Editor will allow you to create your own design from scratch.
- The Basic option is the quickest, allowing you to slot your copy in to a simple predesigned template.
- The Predesigned option allows you to slot your copy in to more advanced/dynamic templates, although this is more time consuming than the Basic option.
- My Templates is where your custom templates will be stored. If you have a bespoke brand template designed, they should be located here!
CONFIRM, TEST AND SEND
This is the last step, where you can preview your final email, and then send it to your list.
If you’d like to check your email before sending it (always worth doing), the quickest way is to select Preview and Test > Open Popup Preview
If you’d like to see what it looks like in your inbox, select Preview and Test > Send a Test Email
If you’re not happy with your email, you can go back to a previous step to make changes using the top navigation.
If you’re 100% happy with your email, you can send it straight away by selecting Send Now, or you can Schedule the email to be sent at a specific time.